
Zaha Hadid’s Moraine sofa is yet another example of how furniture design might create different methods of interaction through the breaking down of traditional social barriers. Hadid has experimented with modes of sitting; exploring how she might change the way in which we socialize and interrelate. Although it is an issue of current preoccupation, it actually stems back much further, with examples from as late back as the 1970s, but is once again receiving renewed interest.
“The previous concentration on personal space and materialism comes in increasing conflict with a growing understanding of the world as a whole, interdependent system”.
http://www.artconsulting.com/100/eng/sub_2.htmHaven’t seen any of this weird furniture before? Follow these links:
http://www.sydneydesign.com.au/2003/ydya2003.htmlhttp://www.designawards.com.au/ADA/03-04/student/124/124.htmhttp://www.designboom.com/history/joecolombo_modular.htmlhttp://designmatcher.com/nl/gallery_detail.php?designersID=603&queryID=1&galleryID=1898
Designs like this one reflect globalization, in their aim to reduce cultural specificity. Consciously or unconsciously, they utilise traditional modes of interaction from other countries. This activity of sitting is performed in many different ways within different times and cultures; ranging from Latin Triclinios to Japanese Tatami mats.
It comes as no surprise to me that Hadid has avoided cultural specificity, as she herself comes from an encompassing mix of Iraqi and British backgrounds, and has lived in many places throughout her life.
Want to know more about Zaha? Follow these links:
http://www.city-magazine.com/pageone/members/archives/2006/02/interview_zaha.phphttp://newyorkmetro.com/arts/architecture/profiles/17237/index.htmlhttp://www.hughpearman.com/2006/17.html
The Moraine sofa is part of a larger series; one of the interlocking components of “Z-scape”. The pieces of furniture contained in “Z-scape” are designed to disassemble from a 2.5x5m rectangular prism. The realised pieces so far include the Moraine Sofa, Glacier Sofa, and Stalagmite and Stalactite tables.
Confused? Follow this link:
http://www.designboom.com/closeup/zahahadid.html
The means by which the Z-scape series was created says a lot about where design method is heading. In the design’s development, a block CAD model was cut into pieces in a way that is intended to reflect the moraine patterns of glaciers. By creating it in this manner, the shapes are tailored to interlock perfectly with one another, with great fluidity of surface. CAD has trumped traditional sketching; two dimensional sketches were not a necessary step along the road to a finished design. In this respect the Moraine and overall Z-scape has great value in the realm of being a technological experiment.
"It's one of the few pieces of furniture whose design is linked to what's happening in contemporary architecture now, with computer-generated shapes and getting away from the conventional box,"
http://www.smh.com.au/news/Cover-Story/Form-follows-fiction/2005/02/02/1107228738674.html
Have no idea what CAD is? Follow this link:
http://www.geomagic.com/en/about_us/media/articles/design.phpSure, but what does it have to do with this couch? Follow these links:
http://biladesign.wordpress.com/2006/02/20/hadids-moraine-safa-the-powerhouse-museum/http://www.dexigner.com/forum/index.php?showtopic=5992http://www.kultureflash.net/archive/34/piece.html
So as an experimental piece the Moraine is perhaps meaningful, but it doesn’t do so well when it comes to being a functional piece of furniture. I say this as viewed from my own Western point of view, which is not unreasonable considering I encountered the piece within the context of Sydney’s Powerhouse Museum.
Due to its size and configuration (it can’t really go against a wall) it would be of no use in the average household. The most natural places to sit, at either end, face in opposite directions. Imagine trying to talk to the person on the other end. Or watch TV.
These limitations, along with its price and size, constrain it more or less to large public spaces. But alas, it fails in this context also: I know very few people who would feel comfortable with lounging provocatively in a public foyer, on a sofa that encourages lounging as the only practical way of sitting on it.
Through the destruction of many labor hours, expensive urethane foams, and several cows, Hadid has created a sofa with the dubious value of being a conversation piece. She has taken the same road as Starcke with his Juicy Salif lemon squeezer, which the designer himself indicates is more aimed at being a conversation piece for ‘an awkward new bride and mother-in-law standing in the kitchen with nothing to talk about”. Never mind that it is totally impractical for its function, as the lemon juice corrodes the aluminium.
Why am I talking about lemon squeezers? Follow this link:
http://www.io.tudelft.nl/public/vdm/fda/starck/lloydsnelders.htmNot everyone agrees with me:
"To disregard those pieces because they're not totally comfortable or functional ... is ... a disfavour, because [design] really has to encompass all those shades of creativity, from the self-expressive non-functional to the very functional." Exploring new shapes and materials may have limited applications now, she says, but will trigger new directions in coming decades”
http://www.smh.com.au/news/Cover-Story/Form-follows-fiction/2005/02/02/1107228738674.htmlBut that’s just fine, because I don’t agree with them either. In her brief for the Moraine sofa Hadid has created an artificial parameter, rather than responding to a genuine design need. Solving problems and fulfilling real needs should be the central role of a designer, not performing experiments for our own gratification. Unless our profession is to become totally self-indulgent.
Maybe you too think I have missed the point. After all, the Moraine with its bright red colour makes very nice eye candy, and within the context of a gallery attracts a lot of oohs and aahs. But unfortunately I’m a very practical person, and I’ve got no more space for experimental forms. If something is so ill-conceived that it can’t properly fulfil the application for which it is designed, I don’t care how clever it is. The designer has strayed too far from the path.